Free marketing strategies

 1:

the Burger King Twitter account started liking people’s tweets from almost 10 years ago. All of a sudden, people started to get notifications that Burger King had liked some of their tweets from 2010.This mostly happened to people with millions of followers. Many of them made posts about the incident, confused and wanting to know why Burger King was doing this.

• 
  
• This story went viral.
• Several news websites wrote articles about it.
• Many YouTube creators made videos about it.
• Thousands of people on Twitter were tweeting about it.
• Everybody wanted to know just why Burger King was liking everybody’s old Tweets.
•  
• Well, eventually, Burger King gave everyone the answer they were looking for:

• That’s right.
• Burger King liked everyone’s old Tweets to confuse people and create buzz online about the weird things they were doing on Twitter.
• They knew that people would be confused about why Burger King was liking these tweets, and that many of them would probably make their own Tweets about it.
• Then, when enough people were talking about it, Burger King revealed that they were liking Tweets from 2010 to advertise that they were bringing back funnel cake fries.

Which were first introduced in—you guessed it—2010.

• ---

Burger King tricked the internet into advertising them to millions of people.
And it didn’t cost them anything.
If that’s not one of the most brilliant marketing campaigns of all time, I don’t know what is.

 

2.

Have you watched last IPL 2018 match between Delhi Daredevils and Rajasthan Royals?
Airtel shows a complete new level of advertising there without spending huge money.
So you must be thinking what they did?
They just bought some random tickets of that match and leave them empty.but with a simple messege. See yourself

And as expected, it goes viral on social media. Everyone start tweeting about it in no time.
As one Twitter user wrote:
T-shirt:300, Match Ticket:1000, sponsorship cost:0
But, Impact :priceless
I think this is one of the best example of badass marketing in recent times.
Now, I am just waiting for the reply by Airtel’s biggest competitor Reliance jio.